Jason Kent, hacker in residence at Cequence Security, says most retailers are applying 1970s solutions to the modern (and out-of-control) shopping-bot problem, and offers alternative ideas.
This activity is repeated over and over and frankly, and I don’t know about you, but as a human up against bots, I for one am sick of it. As bots become more commonplace, human buyers are unleashing their dissatisfaction on the retailers through social media and taking their business elsewhere — but what happens when bots take over and there is nowhere else to turn?
Fighting The Online Shopper Bot Army With Friction
Retailers are applying the same 1970s technology to the online shopping experience as a means of combating bots. Some are moving high-demand sales back to an in-store purchase model where they can make sure each person is carrying only one of the desired items to the register.
